Red Hat

It’s time to modernize and monetize. 

Theme: With the recent disruptions in the banking industry, traditional solutions can’t keep up with customer demands — and falling behind isn’t an option. Leverage open-source cloud technology and AI to meet the evolving needs of this increasingly digital world with the speed, scalability, and resilience you need for an efficient, always-on payment service.

Deliverables: Banner Ads, 6 Pre- and Post-assessment Emails, 2 Landing Pages, Direct Mail

What I did: Drove traffic to Red Hat’s Payments Modernization Assessment Tool via email and direct mail. Post-assessment, I engaged decision-makers at enterprise-level financial institutions by directing targets to a personalized landing page where they were encouraged to schedule a Payments Modernization Solutions Roadmap Workshop.  

Takeaway: Red Hat's cloud technologies are vital in providing the scale, speed, and resilience needed for an efficient, always-on payment service.

Financial assessment

Banner Ads

Direct mail